Eastbound & Down star Danny McBride has teamed up with Southern Comfort to feature in its new campaign, SHOTTASoCo, which stands for 'shot of Southern Comfort', and is an extension of the brand's long-running Whatever's Comfortable campaign.

Lisa Hunter, Brand Director for Southern Comfort, commented 'Danny McBride is truly the perfect ambassador for us. He genuinely loves Southern Comfort, and his personality perfectly aligns with our everyday mantra, "Whatever's Comfortable". We know there's no one better to pioneer the SHOTTASoCo movement!'.